What to consider when hiring a web designer for your brand
You’re thinking about hiring a web designer to bring your brand’s website to life but you’re overwhelmed.
What should you know before hiring a web designer?
What should you do before you hire one? Should you even hire a web design agency or can you DIY your own site with a template?
We’re going to walk you through exactly what to expect when hiring a web designer
“It doesn’t matter whether your designer works with templates or codes sites from scratch the same principles apply when hiring a web design and development team.”
We'll start with the basics and go from there.
What does a Web Designer do?
2 desktop on a designer's table
A web designer designs visually appealing and user-friendly websites for clients.
We have web designers that serve as graphic designers and create graphics for advertisements, brochures, logos, and other marketing materials.
Some designers work only within template-based platforms, Wigxel isn’t one of them.
We specialize in custom web design and development built from the ground up to match your brand, your goals, and your audience.
There’s also a difference between a Web designer and a Web developer.
A Web designer Focuses on the look and feel of your website the colors, layout, typography, and overall visual experience that reflects your brand, drives customer trust and support your business growth. They create mockups, refine the aesthetic, and plan how each page guides your audience from curiosity to conversion. A good designer doesn’t just make things beautiful; they design with strategy and purpose.
A Web developer, on the other hand, takes that design and turns it into a fully functional website that drives results from smooth navigation to measurable business outcomes.
They handle the technical build the coding, integrations, and structure that make everything work seamlessly on every device.
Some agencies, like Wigxel Studio, serve as both web designers and web developers.
What are their skills and experiences?
A web designer should have foundational skills in UI (User Interface) and UX (User Experience) design. They may also have a working understanding of HTML, CSS and graphic design principles. More importantly, they should be able to recommend the best solution for your business needs not just the one they’re most comfortable with.
At Wigxel Agency, we choose the right platform and strategy for your brand not just the simplest path. Because your website deserves what’s best for your brand, not what’s easiest for us. And let’s not forget SEO.
A good web designer knows that no website should go live without being optimized for search. Design without SEO is like a billboard in the middle of nowhere it might look good, but no one will see it. If you find a web designer or agency that offers a full suite of services Website Strategy, SEO Implementation, Web Design, Web Development, Copywriting, and Content Strategy consider yourself lucky. That means you’ve found a team that understands how every part of your online presence works together.
As one of our instagram followers said:
“Developers build the engine. Designers build the desire to drive.”
We couldn’t agree more... So if you want to hire a web designer who can serve you in multiple ways, let’s chat
Will my website be responsive?
If you’re looking for a web designer who will work well within your budget, consider hiring one who has experience designing mobile responsive websites.
A responsive website adjusts to any screen size whether someone’s looking at it on a phone, tablet, or computer. It means your text, images, and buttons all move and resize so everything still looks good and works well. This isn’t just about fitting things on a smaller screen. It’s about making sure people can easily read, scroll, and click without zooming in or getting frustrated.
Why does that matter? Well, think about it. You're holding your phone in your hand, reading a webpage with a link to another site. What's easier to click with your thumb: a hyperlink or a button? A button is easier to click.
But since 59% of website users are visiting websites on a mobile device, making sure your website is mobile responsive is crucial.
Do you need a Web Design Agency or can you DIY?
When it comes to building your website, there’s no one-size-fits-all approach it depends on your business goals.
Hiring an agency gives you access to a complete team of experts in branding, design, development, and strategy. It’s a higher investment, but it delivers a cohesive, results-driven solution that helps your brand grow with confidence.
You can certainly handle some aspects yourself like updating content or swapping out images but the more technical work, such as coding, tool integration, and custom design, requires specialized expertise. That’s where hiring a professional truly makes the difference.
DIY websites can work if you only need a simple online presence. But if your goal is to create a site that’s unique, high-performing, and aligned with your brand’s long-term strategy, partnering with an experienced web designer and developer is the smarter business move.
Bottom line: If you just need visibility, DIY might do. But if you’re focused on growth, credibility, and impact, invest in professionals like Wigxel Studio who can bring your brand vision to life.
How much should you pay a web designer?
It really depends on what you need. If you’re just giving your current website a small refresh, you probably might handle some of it yourself.
But if you’re building something custom like an online store, booking system, or membership platform you’ll need professional help, and the cost will reflect that.
Start by thinking about two things:
1. Your budget – How much are you comfortable spending right now?
2. Your goals – What do you want your website to do? Sell products? Share content? or Generate leads?
The clearer you are about your goals, the easier it is for a designer to give you an accurate quote.
At Wigxel, this is exactly why we start with a Website Plan before we design or build anything.
During this stage, we:
- Outline what will go on your website
- Define what features and functions you’ll need
- Identify any third-party tools or integrations
- Create your design mood board with colors, fonts, and layout direction
This gives you a clear roadmap of your entire website before we start building so you know exactly what to expect, what it includes, and what it will cost.
When your plan is complete, we’ll present it to you along with a few detailed quotes, so you can choose the best option for your goals and budget.
👉 Want to know what your dream website would actually cost? Book a free strategy call right now
There you have it — What you should consider, ask, or know before hiring a Web Designer.
If you’ve read this and realize you want to work with a Web Designer, whether that’s to create a Website Plan or design your actual site (or both!), you can apply to work together.